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Some terms in the signage industry are not clear to the uninitiated. Channel letters, monument signs, ADA signs; these are all terms that generally need to be explained. Then there’s “building signage”. It seems obvious, but what does it mean, exactly?
Building signage means signs on buildings.
OK, thanks for reading, if you’d like to commission a building sign, please contact Plattsburgh Creat—no, no, we’re not finished yet. “Signs on buildings” is not a very helpful or descriptive definition, is it? While, technically, any sign on the exterior of a building can be called “building signage” there’s often a little more to it, than that.
Building signage should be visible to whom you want to see your building. If most people will pass by your Lake Placid, New York, building via automobile, you want a fairly large building sign so that people will notice you. And, of course, you want a well-designed building sign that looks good and professional. But an effective building sign goes beyond just looking nice and being highly visible.
Visibility and attractiveness are both important qualities in a building sign, but it should do more. Building signage should say something about your building or business. It should represent the brand of your Lake Placid or Plattsburgh business or organization in some way. Doing this could be accomplished by straightforward means, such as incorporating logo or slogan into your building signage. But building signage can project your brand identity in more subtle ways, too, such as by using the same font or colors that appear in your other promotional material.
A ski lodge in Lake Placid or Plattsburgh requires business signage that looks different and conveys different qualities than building signage of an office building in Burlington, Vermont. A ski lodge should have building signage that looks warm, inviting, and maybe a bit fun. Office building signage should look stately, professional, and trustworthy. By working with sign experts at a local sign studio, you can learn the subtle design techniques you can employ to convey the important qualities of your Lake Placid business, or any business nearby, for that matter.
If you’re located in Plattsbrugh, Lake Placid, NY, Burlington, VT, or anywhere nearby, and would like to learn more about business signage, please get in touch with us today.
BackRobert Oliver Apr 13, 2026Very professional
Nicole Marie Mar 7, 2023The team at PLattsburgh creative signs did such an amazing job on the banner for our fundraising event! When we were unable to create a design to truly bring honor to the event and its honoree! The designer was able to bring our vision to life in such a memorable way! Thank you so much team for the remarkable design work and prompt delivery of the banner!
Richard Harwood Feb 7, 2022John and his team have done a couple projects for me. They do great work and have a great customer follow-up service!
Lauren Parmington Feb 19, 2022The team at Plattsburgh Creative signs is amazing! They created a number of signs for our business this past summer and we found them incredibly easy to work with. When the snow created an issue with one of our signs last week, their response was swift and they went above and beyond to make everything right. We can't recommend them highly enough!
Mikayla Cassidy Jun 10, 2021I'm overall pleased with the work they've done for me. They did an awesome job of helping to design my logo on my food trailer. Everyone was friendly and very quick to respond. 10/10 would recommend!
JAMES PARONTO Jun 9, 2021Great people to deal with! very Professional. Our Delivery Van came out Awesome! thanks Gang! JP. :)
Peter Dipaola Jun 9, 2021Neil was extremely professional, thoughtful and knowledgeable. Second time doing business with these folks and won’t go anywhere else in the future.
Alison Van Epps May 25, 2021This team was such a pleasure to work with! I placed a rather large order requesting a very quick turnaround, and my order was ready to go even earlier than requested! The product was high quality despite the quick turnaround. The customer service was outstanding. We will be working with Plattsburgh Creative Signs for all of FedEx Ground-Plattsburgh's sign needs from here on out! Thank you Neil and the Plattsburgh Creative team!
Curt Wood May 20, 2021Our company was in need of quick turnaround for a decal wrap on a delivery truck. I contacted 2 local businesses who didn't get back to me and PCS got back to me within minutes. They were flexible, and willing to work around our delivery schedule. Very friendly, and professional. The end result was excellent and I recommend them highly.
ADK SOLAR May 6, 2021PCS truly exceeded our expectations. A great team of people willing to go above and beyond from start to finish. Attention to detail, timely and cost effective. Highly recommend!!!