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Monument signs can be as impressive looking as they sound. But the decision to commission a monument sign is a significant one. Monument signs can really boost business in the right circumstances. But what are the those circumstances?
There are many different types of signs that you can be used to identify your business. Building signage, channel letter signs, electric signs, flag signs, sidewalk signs, and yard signs can all be effective forms of signage that identify your business and promote your brand. These signs can state the name of your business, a slogan, logo, and other identifying traits. But the problem sometimes is that not all businesses are located in places where the majority of passersby can really notice and see these types of signage.
Let’s imagine an outlet retail clothing store off I-87 just outside of Plattsburgh, New York. A lot of cars pass by you every day. But when you are near a highway, you can’t actually be that near it; businesses are always a little bit away from the actual freeway. As a result, electric signs, channel letters, or flags, as well-designed as they may be, it won’t be particularly effective. Just not enough people will notice them and even if they do notice them as they speed by, they won’t be able to read those signs. This is when you need a monument sign.
Monument signs often have a brick or concrete base, but they can also use other materials, such as foam core or wood. The base must be big enough to support the sign panel, which must be big enough to be seen from a distance. For this to work, you need to find a Plattsburgh sign studio that handles large format printing services. Without large format printing, your monument sign panel will look blurry and of poor quality. But with a well-designed and well-manufactured monument sign, this Plattsburgh retail store will get much more business from people from Lake Placid or Massena driving into Plattsburgh, people driving downstate, and Canadians coming down from Quebec for some shopping.
If you would like to commission a monument sign for your business in Plattsburgh, Malone, Massena, or anywhere else in the North Country, please contact us.Back