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If you operate a business in the North Country that utilizes a fleet of vehicles, this article explains why it’s a good idea to have graphics installed on them.
Fleet graphics are images installed on a fleet of vehicles. Vehicle graphics offer many benefits. By using a simple and inexpensive vehicle decal, magnet, or vinyl lettering, you can greatly increase your brand awareness. Vehicle graphics are very popular among tradespeople. A plumber in Plattsburgh, for example, spends a lot of time commuting to jobs all over the North Country and maybe even into Vermont. The option to generate impressions with their logo on their work van while going about their daily business is pretty much a no-brainer.
Vehicle graphics might be a no-brainer for a self-employed plumber with a work van, but for businesses with fleets of vehicles, the benefits are even greater. Not only does installing graphics on your fleet of vehicles increase your marketing footprint exponentially, identical graphics give your vehicles a uniform look. This makes them look more professional and identifiable.
Whether your fleet of vehicles are taxicabs picking up fairs, delivery vehicles bringing people pizza, or they are rental vans for moving, there’s great value in branding them with graphics. With a large fleet, you’ll be constantly reinforcing your brand’s presence everywhere your vehicles drive. You can achieve market saturation for a very modest outlay.
Fleet graphics aren’t free, you do have to pay for them to be designed, produced, and installed. But given what you can get out of such an investment, their cost is negligible. First, you only have to pay once and those graphics could be on your fleet for years. Everywhere your vehicles drive, people will see your them and think about your business as they simply go about their routine business.
Compare the marketing power of fleet graphics to something like the recurring costs of television ads, radio commercials, and renting billboard spaces. These forms of advertising can be very successful, but they cost a lot of money. Even if they’re effective, you have to keep paying to keep those types of advertisements broadcasting. Fleet graphics require a minimal, one-time payment and you can reap the benefits for years.
At Plattsburgh Creative Signs, we design, fabricate, and install durable and eye-catching fleet graphics for clients in Plattsburgh, NY, as well as elsewhere in the North Country and across Lake Champlain in Vermont. To learn more about fleet graphics, or our other products and services, please contact us via our website or call 518-324-SIGN.Back