How To Adapt Your Marketing During COVID-19

Most businesses in Plattsburgh and other businesses in upstate New York State were not prepared to deal with the COVID-19 outbreak. We can help you prepare! With careful strategizing, you can adapt your marketing during this crisis.

It’s Okay To Feel Overwhelmed And Confused.  With Some Careful Planning, Your Business Will Get Through This!

Just a few short months ago, nobody had even heard of the coronavirus or the COVID-19 disease and its causes.  Now most of us are quarantined and wondering how this happened. Grocery stores in Plattsburgh, clinics in Burlington, VT, and restaurants, bars, and cafés in Malone, Massena, and Lake Placid, NY, are all trying to figure out how to cope.

As With Other Pandemics, It Helps To Break The Covid-19 Situation Into Manageable Steps.

The first thing you must consider is obviously health. The health of you and your Plattsburgh, NY, family is the most important thing! Plus, your business matters. It’s your livelihood. Many businesses in Plattsburgh and other places in upstate New York will be forced to layoff employees or cut wages. Try to avoid this as much as possible; your employees and the community will respect you if you can keep people gainfully employed. However, you may not be able to, in which case, an honest and sympathetic discussion with your employees is required. Explain to them that this is temporary, and you hope to hire them back a soon as possible.

The next step is to discuss whether you can or should stay open. Some businesses, such as grocery stores, drug stores, and certain types of medical clinics must remain open. Many other businesses must close. At the very least, you will have to modify the way you operate your Plattsburgh-area business.

How Do You Market Your Business During A Crisis? What’s An Effective Marketing Strategy For Plattsburgh-area Businesses During The Covid-19 Outbreak?

Your marketing should communicate calmness and assuredness. Signage is a big part of marketing. At Plattsburgh Creative Signs, we can design and manufacture signage for you that clearly communicates your intentions during the COVID-19 outbreak. A piece of paper taped to your Malone shop window saying “CLOSED FOR CORONA” does not inspire confidence. But a well-written, professionally made sign reassures customers that you will be back.

For signs that explain how you’ve modified operations, it’s good to work with a local sign company to make sure they communicate effectively and adhere to all ADA laws in New York State. For more ideas for COVID-19 signage and marketing, please contact us.