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There are benefits to making your fleet of vehicles recognizable. As soon as you or one of your drivers pulls up to pick up a fare, to deliver a pizza, to landscape somebody’s lawn, or whatever else your business does, your clients will know that you’ve arrived. There will be no awkward moments where your clients are staring at one of your vehicles wondering who they are. It may only be a marginal gain, but if you can save 30 seconds to a minute of uncertainty on every job, this saved time adds up.
People like uniformity in the businesses they employ, patronize, and work with. A uniform fleet communicates professionalism, coherence, and success. But you may not have a fleet of identical vehicles. That makes branding them with graphics all the more important. You may not have a fleet of identical vehicles, but people won’t notice that if they all have the same striking graphics.
Perhaps the most impressive benefit of vehicle graphics is all the free advertising it provides you. OK, it’s not completely free; you do have to pay for the vehicle graphics. But you only have to pay once, and you certainly don’t have to pay a lot, and those graphics could be on your fleet for years. Everywhere your vehicles drive, they’ll be promoting your business, generating thousands of impressions every day simply by going about their routine business.
Compare this to the recurring costs of television ads, radio commercials, or renting billboard spaces. All of those cost a lot of money to both make and air. Even if they’re successful, you have to keep paying to keep those types of advertisements broadcasting. Fleet graphics require a minimal, one-time outlay of investment and you can reap the benefits for years.
There are the overt marketing benefits of vehicle graphics, and then there are more subtle ones. Your fleet graphics are spreading brand awareness. As your vehicles drive around the North Country, they are strengthening your business’s brand, making it a fixture of the local business landscape.
At Plattsburgh Creative Signs, we can design, manufacture, and install high-quality vehicle graphics for clients in Plattsburgh and elsewhere in the North Country of New York State and in Vermont. To learn more about vehicle graphics, or our other products and services, please contact us via our website or call 518-324-SIGN.Back