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Fleet graphics are a must have for any business in northern New York or Vermont that utilizes a fleet of vehicles. Why? This article will look at six reasons why.
Imagine you’re moving from Altona to Champlain. You pack up all your things in boxes and you’re waiting for the movers to show up. When they finally do, they pull up in two or three different moving trucks/vans why no identification on them, or worse still, different signage on each of them. How do you feel? Do you feel confident that all your belongings will get from Altona to Champlain safely? Probably not because that moving company looks unprofessional. If you manage a moving company in Altona, Champlain, or anywhere else in the North Country of New York, you want your vehicles to look professional, right? Fleet graphics accomplish this.
Uniformity suggests professionalism. But it also allows for better communication of your North Country brand. Presumably, your logo conveys some of your brand’s characteristics with font, colors, or an image. (If not, you should hire a local sign and design company to craft a better logo for you). The more you show off your logo, e.g., on your fleet of vehicles, the more you can hammer home those brand characteristics.
With well-designed fleet graphics, that Altona family will not be puzzled when you pull up to their house. They will recognize your Champlain moving trucks immediately.
Everywhere your fleet of vehicles drive, from Altona to Champlain, from Plattsburgh to Lake Placid, to across the state border into Burlington, you will be advertising and promoting your business. Right now, all that time driving is just a sunken cost. But with fleet graphics, you’re constantly promoting your business even when you’re stuck in traffic or just parked outside a jobsite.
Apart from conveying professionalism and uniqueness, a fleet of vehicles with uniform graphics looks like the work of a successful company. It demonstrates you have an established presence in the North Country.
Perhaps the best part about fleet graphics is that you get all the above benefits for an inexpensive price. Look at other forms of advertising. Television and radio ads can be quite expensive and require recurring costs to continue airing them. The same is true for billboard ads. But fleet graphics are cheap and they last for a long time.
To learn more about fleet graphics, please contact us.
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