How To Use Signage To Help People Navigate Your Plattsburgh Property Or Business

If you’re looking to improve your customers’ experience at your Plattsburgh, NY, business or to increase efficiency, wayfinding and directory signs could help.

Wayfinding & Directory Signs In Plattsburgh, NY

Signs can do a lot for your business or property in northern New York or Vermont. They can identify your business or property, promote it, advertise specific products or services, brand spaces, and provide functional information. This functional information could be health and safety guidelines, parking information, hours of operation, or they could help with wayfinding.

Wayfinding signs, also called directional signs, help people find their way around an area. They point people in the direction of places of interest and towards utilities and necessities. A directory sign is a type of wayfinding sign. Directory signs help people find the person or business they came to visit.

How Wayfinding Signs Work

A wayfinding sign could be just about any sign you want, though it’s rare that somebody would use an elaborate sign such as channel letters or a monument sign to provide directional information. For interior spaces, common wayfinding signs include wall and window decals, door signs, vinyl lettering and graphics, aluminum signs, hanging banners, and acrylic signs.

Outside, metal plaques on buildings are common. Popular metals include aluminum, brass, bronze, copper, and stainless steel. For temporary use, such as at a convention, conference, festival, or other event, you can use A-frame sidewalk signs or banners stands. The banners can actually retract into the stand, making them easy to move and store.

How Directory Signs Work

Directory signs are typically installed in the lobbies of buildings or otherwise near the entrance. They can be analog or digital. Analog directory signs are fine for small or midsize residential or apartment buildings, or malls or other business complexes. For malls and similar establishments, it is often beneficial to include a map or floorplan on the directory sign so people can find their way to the business they want to visit.

For buildings with many offices, apartments, or condominium units, a digital directory sign is probably better, otherwise you would need an incredibly large directory sign to display all the names and unit numbers. With a digital directory sign, visitors can easily scroll through the names or search for the person or business they’re there to visit.

Plattsburgh Creative Signs

At Plattsburgh Creative Signs, we can design, manufacture, and install high-quality wayfinding and directory signs in Plattsburgh, NY, as well as elsewhere in the North Country and across Lake Champlain in Vermont. To learn more about wayfinding and directory signs, or our other products and services, please contact us via our website or call 518-324-SIGN