4 Benefits Of Channel Letter Signs

4 Benefits Of Channel Letter Signs

Channel letters are three-dimensional, illuminated letters that identify and promote buildings and businesses. Here are four reasons why you should consider using channel letters for your northern New York or Vermont business.

1. Channel Letters Allow For More Creativity And Character Than Two-Dimensional Letters.

Your choice of font for signage is important. You don’t just want to use font that’s visually pleasing and that catches the eye, you also want to choose a font that conveys something about your business. For example, “Sam’s Restaurant” has a very different energy to, “Sam’s Restaurant”. The character of the font you choose is exaggerated by utilizing all three dimensions. Marketing and branding are all about instilling an idea into people’s minds and associating your business with a feeling. You should take every opportunity to make that identity more evident.

2. Channel Letters Have Long-Range Visibility.

How far away your channel letter sign can be seen depends on a number of factors, chiefly, how large your channel letters are. You can choose to make your channel letters as large as you want (as long as they can still fit on your building), but they have one inherent advantage regardless of their size. Channel letter signs are illuminated (without illumination, they are called dimensional letters). Illumination extends the range of visibility for a sign, allowing it to generate more impressions.

3. Channel Letter Signs Can Be Seen In Any Weather.

Apart from extending the range of visibility, channel letters’ illumination also guarantees they can be seen at any time of day and in any weather. From the dead of night to snowy or rainy days, channel letters remain visible. Illumination also allows channel letters to outcompete other visual stimuli.

4. You Have Options With How Your Channel Letters Are Installed.

Clearly, there are a lot of advantages to illumination, but lighted signs are a bit more complicated to install because you have deal with all the electrical components. Thankfully, you have options with how you can install your channel letters. You can mount your channel letter sign directly to the wall or you can use one of two mounting structures: a raceway or wireway. A raceway not only mounts the letters to the wall, but it also houses the electrical components of the sign. A wireway also mounts channel letters to the wall, but it contains only the wiring, so it is thinner than a raceway.

Plattsburgh Creative Signs

We can design, manufacture, and install channel letter signs for clients in the North Country of New York or across Lake Champlain in Vermont. If you would like to learn more about channel letters, please contact us via our website or call 518-324-SIGN.

 

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This team was such a pleasure to work with! I placed a rather large order requesting a very quick turnaround, and my order was ready to go even earlier than requested! The product was high quality despite the quick turnaround. The customer service was outstanding. We will be working with Plattsburgh Creative Signs for all of FedEx Ground-Plattsburgh's sign needs from here on out! Thank you Neil and the Plattsburgh Creative team!

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Our company was in need of quick turnaround for a decal wrap on a delivery truck. I contacted 2 local businesses who didn't get back to me and PCS got back to me within minutes. They were flexible, and willing to work around our delivery schedule. Very friendly, and professional. The end result was excellent and I recommend them highly.

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ADK SOLAR May 6, 2021

Plattsburgh Creative Signs just lettered and put graphics on my business truck, and they did a AAA plus job. In one day I have already had over 15 complements on how great my truck looks. If you need lettering or graphics on your vehicle or truck, this is the place to go. Period. They are very friendly, reasonable in price, and great to work with. Get your graphics done here!

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