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Logo signs are crucial for effective identification, branding, and promotion of businesses in northern New York and Vermont. Here are four things you should consider about the logo sign for your business.
If your logo sign is meant to identify your North Country business, then you want to maximize its range of visibility. The further away a logo sign can be seen, the more impressions it can generate. There are three key ways you can increase visibility. The first is with illumination. Lighted logo signs, such as channel letter signs, can be seen from further away as well as at night, in the rain, or in the snow. Second, placement is important. By placing a logo on a monument sign near the road will make your business more noticeable. Last is size; the bigger the logo sign, the larger its range of visibility.
Large logo signs offer something else to consider. You can’t just take a small design and blow it up to a large sign and expect it to look perfect. Large signs need to be made using large format printing techniques and technology. Without large format printing, a logo sign can look fuzzy and unprofessional. Make sure that any North Country sign business you hire to make your logo sign possesses large format printing capabilities.
Logo design is as important as it is difficult. If you need a logo designed for your North Country business, you should hire a sign designer in the North Country. A sign designer in northern New York knows the sensibilities of people in Plattsburgh, Malone, or Lake Placid and can design a logo sign that appeals to them. Furthermore, they’ll know about popular signage and logos in the area and can ensure your logo doesn’t look too similar to a competitor’s.
If you own a franchise location of a national or international business, then you just need a sign that displays their logo, so you don’t need something designed from scratch. But you do need the services of an experienced sign manufacturer who can reliably replicate your business’s logo with just the right colors, dimensions, and materials so that people will instantly recognize it as the genuine logo they’ve seen in advertisements.
We can design and manufacture high quality logo signs for clients in Plattsburgh, Malone, Lake Placid, and anywhere else in northern New York or Vermont. To learn more, please contact us via our website or call 518-324-SIGN.
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